Journal
Pieces we were willing to sign
Writing from the studio. None of these replace a cycle; they show how we talk when nobody is being marked.
Quiet signals in onboarding drop-off
Permission screens, empty states, and the three seconds nobody budgets for.
Why retention curves still mislead careful teams
A true curve can still point at the wrong people.
Mapping GB app audiences beyond postcode theatre
Region is not a persona. Connectivity, shared devices, and library hours are.
From install to habit: three weeks of watching
What a habit window looks like when you refuse streak language.